The PR Industry

This section of advice is about the PR industry in general. In this section we give you advice on how to use search marketing for your agency, finding a job in PR and how to best utilise internal communication within your organisation.

Read the individual advice articles below for more information...

Top 50 PR Agencies

A list of the top 50 PR Agencies in the UK, according to billings for 2007

Search Marketing For PR Companies

One of the original benefits of search marketing was that it was offered more of a level playing field than the more 'traditional' marketing methods, in that it was possible for smaller PR agencies to readily afford to run PPC campaigns on the likes of Google and Yahoo! alongside much larger rivals. For a while this presented an amazing opportunity to do some great, inexpensive marketing...

Internal Communication

Internal Communication is an often forgotten part of the wider discipline of Public Relations but one which should never be ignored. Employees of a company are always the first line ambassadors for their company. We know that in practice employees are not always complimentary about the company they work for - maybe this is a British trait - but it is one which effective internal communications can help influence and address...