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    <title>Latest PR advice and articles from ukpragencies.com</title>
    <link>http://www.totaljobs.com</link>
    <description>Brought to you by ukpragencies.com - the UK Public Relations portal</description>
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      <title>Am I Underpaid? - PR Salaries</title>
      <link><![CDATA[http://www.ukpragencies.com/am-i-underpaid]]></link>
      <description><![CDATA[Are you an underpaid PR account person?  <br /><br />  Our latest research reveals the average salaries for PR Account Executives, Account Managers and   Account Directors. These typical salaries shown are for the whole of the UK and also split out into those for   London.]]></description>
      <pubDate>25/11/2008</pubDate>
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      <title>Top 50 PR Agencies</title>
      <link><![CDATA[http://www.ukpragencies.com/top-50-pr-agencies]]></link>
      <description><![CDATA[A list of the top 50 PR Agencies in the UK, according to billings for 2007]]></description>
      <pubDate>20/10/2008</pubDate>
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      <title>SEO and Flash Websites</title>
      <link><![CDATA[http://www.ukpragencies.com/pr-seo-good-practise-no-flash]]></link>
      <description><![CDATA[About two years ago I found that somewhere around 20% of pr agencies had websites which were built entirely in flash. Whilst not entirely bad, if your website is written in flash you may be sabotaging your own online marketing efforts.]]></description>
      <pubDate>13/10/2008</pubDate>
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      <title>SEO / SEM is Becoming Online PR</title>
      <link><![CDATA[http://www.ukpragencies.com/seo-becoming-online-pr]]></link>
      <description><![CDATA[The gap between SEO (Search Engine Marketing) and PR is getting smaller. For a few years now I have been working in search engine optimisation for some large clients and at the same time maintaining this website.]]></description>
      <pubDate>13/10/2008</pubDate>
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      <title>Questions to Consider When Choosing a PR Agency - Does it Matter Where They are Located?</title>
      <link><![CDATA[http://www.ukpragencies.com/does-it-matter-where-my-pr-agency-is-located]]></link>
      <description><![CDATA[Does it matter where your PR agency is located? To answer this question right away, it completely depends on your circumstances and preferences. For some people, being near enough to their suppliers to have regular or short notice meetings is vital, in which case youll need to search locally. If thats less important, then your options are potentially very broad.]]></description>
      <pubDate>11/06/2008</pubDate>
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      <title>International Public Relations</title>
      <link><![CDATA[http://www.ukpragencies.com/international-public-relations]]></link>
      <description><![CDATA[When it comes to running a PR programme in more than one country, the options usually boil down to one key factor  budget.    Central to this is how the PR campaign is carried out in each country you need covered.  Ultimately, if you have someone on the ground in each place, with local knowledge and local contacts, thats going to add significantly to the cost.]]></description>
      <pubDate>28/05/2008</pubDate>
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      <title>Measuring the Value of PR</title>
      <link><![CDATA[http://www.ukpragencies.com/measuring-value-of-pr]]></link>
      <description><![CDATA[Measuring the value of  PR for your organisation can be a difficult challenge, with an array of options to suit most requirements (and budgets).    This article is designed to give you an idea of what to ask pr companies in order to understand what options they offer, and to help you make sure you get the type of measurement youll need.]]></description>
      <pubDate>28/05/2008</pubDate>
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      <title>Briefing a PR Agency</title>
      <link><![CDATA[http://www.ukpragencies.com/how-to-brief-a-pr-agency]]></link>
      <description><![CDATA[Its always a good idea to brief the pr companies you are considering. This may seem obvious, but it is very common for businesses to provide the mere bare bones of a brief via a quick conversation or email.]]></description>
      <pubDate>23/05/2008</pubDate>
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      <title>Internal Communication</title>
      <link><![CDATA[http://www.ukpragencies.com/internal-communication]]></link>
      <description><![CDATA[Internal Communication is an often forgotten part of the wider discipline of Public Relations but one which should never be ignored. Employees of a company are always the first line ambassadors for their company. We know that in practice employees are not always complimentary about the company they work for - maybe this is a British trait - but it is one which effective internal communications can help influence and address...]]></description>
      <pubDate>10/11/2007</pubDate>
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      <title>Your First Job In PR (Finding it and Getting It)</title>
      <link><![CDATA[http://www.ukpragencies.com/your-first-job-in-pr-finding-and-getting]]></link>
      <description><![CDATA[Finding your first job in PR can be a daunting task - employers have a lot of choice when it comes to hiring graduates, but its not as difficult as you might think to stand out from the crowd when applying for a graduate role.]]></description>
      <pubDate>10/11/2007</pubDate>
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      <title>Search Marketing For PR Companies</title>
      <link><![CDATA[http://www.ukpragencies.com/search-marketing-for-pr-companies]]></link>
      <description><![CDATA[One of the original benefits of search marketing was that it was offered more of a level playing field than the more 'traditional' marketing methods, in that it was possible for smaller PR agencies to readily afford to run PPC campaigns on the likes of Google and Yahoo! alongside much larger rivals. For a while this presented an amazing opportunity to do some great, inexpensive marketing...]]></description>
      <pubDate>10/11/2007</pubDate>
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      <title>Useful Questions to Ask PR Agencies - Taking Up References</title>
      <link><![CDATA[http://www.ukpragencies.com/taking-up-references-for-a-pr-agency]]></link>
      <description><![CDATA[This crib sheet is designed to help you deal with an important stage in choosing you PR supplier - taking up references  some questions to put to the candidate agencies; Ask for a press release and the coverage they got from it  ]]></description>
      <pubDate>10/11/2007</pubDate>
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      <title>Useful Questions to Ask PR Agencies - The First Meeting</title>
      <link><![CDATA[http://www.ukpragencies.com/useful-questions-to-ask-pr-agencies-the-first-meeting]]></link>
      <description><![CDATA[This is a list of questions to ask PR companies during the early stages of contact with them.    It offers a range of options from which you can pick and choose when you are meeting a PR agency for the first time.  As with any supplier relationship, its usually an advantage to gain as much insight into the way they work in the early stages of contact  identifying useful questions for PR agencies can help move the selection process along much more smoothly]]></description>
      <pubDate>10/11/2007</pubDate>
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      <title>The Pitching Process</title>
      <link><![CDATA[http://www.ukpragencies.com/the-pitching-process]]></link>
      <description><![CDATA[This article is designed to help you organise and run the PR pitch process, which will play the key role in deciding which PR agency you will appoint. What is a PR pitch? How many agencies should you see? What should you ask the agencies to develop for the pitch? What are the best ways to organise the pitching process? How long will the process take from start to finish?]]></description>
      <pubDate>10/11/2007</pubDate>
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      <title>Why use a PR agency? What's the Need?</title>
      <link><![CDATA[http://www.ukpragencies.com/why-use-a-public-relations-agency-whats the-need]]></link>
      <description><![CDATA[Assessing why you need PR - how to work out what your public relations requirements really are. Its best to begin by looking at your business and sales requirements. For instance, how are you planning to achieve your sales objectives over the next 3-6 months?]]></description>
      <pubDate>02/07/2007</pubDate>
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      <title>Achieving Value From PR</title>
      <link><![CDATA[http://www.ukpragencies.com/achieving-value-from-pr]]></link>
      <description><![CDATA[With companies spending on average ten per cent of their marketing budget on public relations, ensuring value for money and measuring return on investment is understandably at the top of the marketing managers agenda. But evaluating the success of a PR campaign should be a two-way street and not just the responsibility of your agency. Chris Hewitt, CEO at Berkeley PR, challenges companies to become more involved in achieving and measuring the success of PR.]]></description>
      <pubDate>02/07/2007</pubDate>
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