Kelso Consulting

Building Powerful Coverage For Ambitious Businesses

A great reputation gets noticed by buyers, investors and recruits. Indeed, in many markets it is the most valuable asset you can have. Kelso Consulting works with ambitious businesses of all sizes that want to be recognised as leaders in their markets.

Our team particularly specialises in securing prominent editorial coverage in the main national and international business media. We also create integrated business development programmes that quickly build a pipeline of suitable sales leads.

Kelso Consulting clients receive a tremendous amount more than just great press coverage. However, many businesses engage us primarily for that purpose.

Prominent media coverage is important for ambitious businesses. It bolsters credibility, attracts new business leads and applications from recruits. It overcomes the “who?” factor that undermines businesses when they compete against established competitors for large appointments.

Our highly experienced team works with businesses to help them achieve the sort of regular coverage that will ensure they achieve their business goals – often positioning the business, its senior executives and spokespeople as experts.

We also provide counsel and support on sensitive issues to existing clients, ensuring that any negative coverage is minimised (or even prevented).

We help our professional and business services clients quickly generate pipelines of new business leads through devising and implementing powerful integrated sales and marketing campaigns.

Selling services to businesses is tough – most companies already have service providers in place, whether external or in-house. Most companies are conservative, and do not change suppliers unless they deliver poor service or their fees seem high.

Selling in this environment is often a waiting game. You need to stay in touch until either the incumbent trips up or the prospect’s requirements change, allowing an entrée for your firm to provide the specialist service now needed.

Either way, you will not get appointed unless the prospect’s decision-makers have trust in you and your firm. Kelso Consulting’s understanding allows us to build campaigns that not only reach these decision-makers, but build the strong rapport and reputation necessary to successfully convert contacts into clients.