Clarity Public Relations

Clarity PR is a public relations consultancy based in Reading, Berkshire, that specialises in providing media relations, and related services, to businesses. Most of our clients operate in the technology sector, and while we specialise in public relations for the UK technology and IT industry, there are more strings to our bow than just that.

We don’t confine ourselves to Reading, nor Berkshire for that matter. We have clients throughout the UK, and beyond.

We believe that media relations is the key to success in any public relations campaign; after all, you need your PR agency to communicate effectively with your target press. This requires commitment to generating first-rate content, which you’d expect from us as our founder is an ex-journalist. It also requires real media relations skills, for example: understanding how the press work and how to work with them effectively. Again, our “takes one to know one” philosophy comes into play here.

For us, media relations is not about pretending to be on great terms with individual members of the press, because we once bought them a few drinks – and no journalist worth talking to is impressed by that sort of PR person either. We take a professional approach to public relations. We’re hired to do a job, to get results, to be the bridge between the client and the press. We concentrate on getting the right coverage in the right places with the minimum of fuss.

Clarity Public Relations was launched by Sean Fleming, who brings with him 15 years experience in journalism and PR. During those 15 years he held senior editorial positions on some of the UK's leading IT publications, as well as writing for national newspapers and devising communications strategies for some of the IT industry's biggest names.

The company was established with one aim in mind – to offer clients a communications service that reinforces their business objectives, not a PR plan that exists only for its own sake. There are no "knowledge gardens" to get lost in, there's no hiding behind "action plans" when all that anyone wants is just some action and if we think you're about to say or do something that you might come to regret, we'll try to talk you out of it.

Clients get what they pay for – access to creative ideas that work and that will get them written about in the publications that matter to them. Journalists get what they need – real stories that their readers will be interested in, with none of the usual fluff.

And, of course, everything is delivered with clarity.

Clarity Public Relations is offering something clearly different; if it's time your PR consultants worked with your business objectives in mind rather than their own, then clearly it's time for a change.